We're all a product of the choices we make. Our approach to the world around us, the way we interact with others, the macro and micro decisions we make all reflect on who we are and what we stand for.

Supporting creativity

At ArtÓ, our owned not loaned approach – where we buy all our art upfront in order to support our artists financially and enable them to carry on creating – filters out into our wider thinking. It impacts the brands we use in our business and the services we invest in.

We use Soundtrack Your Brand playlists on our Sonos sound system so that we're compliant with laws for public performance. Just as we support our featured artists, we believe in supporting the music industry, protecting livelihoods and promoting the worth of music as a creative artform by ensuring we're PRS compliant.

Ethical choices

Coffee is at the heart of our experience, ensuring visitors to ArtÓ can linger over artworks and enjoy the space. We use San Francisco Bay Coffee’s craft roasted beans in our Gaggia La Radiosa digital self-serve bean to cup coffee machine as their ethos focuses on improving the lives of coffee farmers and their communities.

All the brands we feature – Clipper teas, Hotel Chocolat’s chocolate flakes, Molton Brown’s hand wash, Daylesford's room diffuser, Who Gives A Crap toilet paper and kitchen roll – champion corporate social responsibility. Clipper is the world’s largest fairtrade tea brand, Hotel Chocolat champions sustainability, Molton Brown is dedicated to moral and fair practices, Daylesford is one of the most pioneering and sustainable farms in the UK and Who Gives A Crap helps build toilets and improve sanitation in the developing world.

Championing causes

Our artists also strive to make a positive impact on the world around them. We're proud to collaborate with artists such as Jenny Nijenhuis whose work challenges societal norms. Her bronze sculptures Like a Girl and Daddy’s Little Girl tackle the issues of gender stereotypes as they manifest in childhood.

Emerging and local artists are also core to our thinking. Cheltenham-based artists illustrator and muralist Martyna Sabadasz and abstract painter Silvia O'Neill as well as up-and-coming contemporary artist Emily Elton, who produces statement abstracts and embellished prints, are just some of the exciting names we work with.

Authenticity is a defining part of our philosophy at ArtÓ and through the choices we make – who we work with and how – we aim to stay true to our core values of accessibility, community and fairness.